For the mind, body and soul of our community

MonLife, a service group run by Monmouthshire County Council, needed a brand strategy and identity for leisure, youth, arts, and countryside services.

We conducted workshops, brand audits, and research to create a parent logo, strapline, sub-brand identities, and brand architecture, along with templates for consistent collateral.

The identity launched with community events across all service areas, positioning Monmouthshire as a vibrant, cohesive destination to live, work, and visit.

Delivered across multiple channels, the campaign generated millions of impressions and significantly increased visibility for Welsh produce.