Branding is not just about logos and straplines — it’s about how an organisation shows up across every touchpoint.

The Sustainability Report is a good example. While it is a statutory document, it also presents an opportunity to communicate purpose, progress and accountability in a clear and compelling way.

Working in collaboration with Laura Parker of Superscript since 2021, we’ve helped shape and design this key piece of corporate communication — bringing clarity to complex information and elevating it into a confident expression of the Tata Steel brand.

Delivered across multiple channels, the campaign generated millions of impressions and significantly increased visibility for Welsh produce.