INSIGHTS
elevated insights
Perspectives on branding, design, and staying relevant in a changing world.
Building your brand from the inside
We live in a reputation economy where trust is the currency — and the most important group influencing that trust is your own workforce.
5 minute read
The power of creativity — guided by clarity
In the world of branding, creativity usually steals the spotlight. Bold visuals, clever campaigns, and striking packaging can make a brand stand out, but without clarity, all the clever ideas in the world risk being misunderstood, or worse – ignored.
3 minute read
Refresh your brand without starting over
Brands take time to build. The trust, familiarity and value they hold in people’s minds is hard-won — and once earned, it’s one of a business’ most valuable assets.
2 minute read
Turning your passion into a brand that succeeds
You’ve spotted a gap in the market. You’ve tested your product, rallied support from friends and family, and scraped together the funds to make it happen. You’re inspired — and now it’s time for the next step: your brand.
3 minute read
Jargon Buster
We know creative and print terminology can feel like a foreign language. Here we explain some of the most common terms you’re likely to hear during a branding or design project — in clear, human language.
4 minute read
Branding for start-ups
You’ve spotted a gap in the market and you know exactly how to fill it. You’ve developed a product and tested it with family and friends. They believe in you. Next you manage to scrape together the funds and, most of all, you’re inspired. And that gives you all the energy and passion you need to get it off the ground.
What’s the big idea?
We operate in a reputation economy and the currency, trust, is hard-earned and easily squandered.
To earn that trust, every brand has a range of constituencies that it has to connect with: their customers, prospective customers, media, opinion-formers, shareholders… but by far the most important constituency is the workforce.
Bread & Butter
We all love a big, high profile project that shows off our creativity, our strategic thinking and our design and technical abilities – but they’re only a small part of what we do. What about all the little jobs that keep us busy day-to-day? You know, we love them just as much, and I’m taking this opportunity to bring some of them into the spotlight.
We don’t just build brands. We elevate them.