Authentic Curries & World Foods asked us to refresh their brand as they transitioned their ready meals into recyclable packaging.

The challenge was to express a sense of Welsh provenance while celebrating the rich flavours and textures of the food, and to create a clear, consistent identity across the range.

We developed a design approach where the product itself takes centre stage. Working with food photographer Huw Jones, we created a suite of images that hero the quality of the dishes, supported by a cohesive visual system that brings clarity and consistency across multiple SKUs.

The range is now widely available in major supermarkets across Wales — a confident, contemporary expression of a brand built on quality.