Welsh Brew, known mostly for their tea, approached us to bring greater clarity and consistency to their expanding range of coffee in a highly competitive category.

Our role was to build on existing brand equity while creating a distinct expression for coffee. We refined the logo and developed a clear, colour-coded system supported by simple illustration, allowing each variant to be easily recognised on shelf.

By aligning the coffee range with the established visual and verbal language of the tea products, we created brqnd synergy across the portfolio — helping Welsh Brew show up with greater confidence and clarity.