Plastic cards are a small but powerful piece of brand experience — something customers carry, use and engage with every day.

Our role was to help Halifax develop and evolve a distinctive card identity that balances creativity with consistency. The now-recognisable “X” motif has become a central device, linking the cards to the wider brand while allowing for variation across products and campaigns.

Over time, we’ve developed a deep understanding of both the brand and the technical constraints of card production — ensuring that design intent is realised without compromise.