The Rees family have been part of Carmarthen’s trading history since the 1850s, and their Carmarthen Ham is a celebrated product with PGI status and multiple Great Taste awards.

They asked us to create a brand identity that reflects this heritage while positioning the product confidently as a premium Welsh food.

We developed a refined visual language that balances provenance with quality, establishing clear design principles that have since been extended across the wider business to create a more cohesive and unified brand.