Our process breathes life into a brand and nurtures it all the way to market. It means delving deep into the DNA of the company and capturing the essence of what makes them unique – telling their story, reflecting their values and giving visual form to their character and personality.

 

 

 

 

 

 

 

 

 

The Brief

We listen carefully, ask questions, cross examine and fine tune the brief until we’ve wrung out a thorough understanding of the project objectives

Explore

We delve deeply to get to know our client, their customers and their market. We map the territory and release powerful insights

Create

Armed with intuition and imagination combined with our discoveries from research, we originate the ideas that will bring the brand to life

Filter

We apply pragmatic commercial criteria to figure out which concepts will be most relevant, effective and impactful for our client in their market

Visualise

We use the power of design to turn ideas into practical solutions that work aesthetically as well as commercially

Test

We measure our output in a variety of ways to make sure it will take the brand to where it needs to be

Evaluate

We believe in working closely with our client and keeping the dialogue going so that together we produce the very best outcomes

Refine

This is where we polish the appearance, sweat the details and fine tune the job to get it ready for market

Launch

The brand is now ready to stand up and be counted. But it doesn’t end there; keeping it moving is an ongoing process and we can be with you all the way